How we work
Two ways to raise money for your third space. We run the campaign with you, or you build your campaign plan with Anne and run it yourself. Not sure which fits? The strategy session sorts it out.
Campaign counsel
Campaign counsel is the center of what we do. A feasibility study comes first. From there, counsel stays with you through the quiet phase, the public phase, the close, and the celebration that thanks the donors who made it possible.
Test it, plan it, raise it, then celebrate
Feasibility study
Where most organizations begin their work with us. We test your campaign goal and case through confidential donor interviews, then deliver findings and a clear read on your readiness to move forward.
Quiet phase
We develop leadership gift strategies and cultivate major donors, with the aim of securing half your campaign goal before launch. This phase gives your largest supporters time to consider their commitment and make their gifts.
Public phase and close
We help you bring the campaign to your wider community through broad engagement strategies and tactics. We keep donors involved and giving opportunities visible as we guide the campaign toward its goal and a successful close.
Celebrate and prepare
We help you thank donors, mark the milestone, and steward the relationships your campaign built. Then we prepare for what comes next, because the close of one campaign is the start of the next.
The Campaign Launch Pad
Your campaign, planned with Anne, executed yourself. You have been handed a fundraising campaign. The board approved the project, the goal is set, and full campaign counsel costs more than the budget allows. Build your campaign plan from start to finish, working with Anne. At the end you present your completed campaign plan to the cohort.
See the full series →- Readiness and the NumberBuild a draft gift table from your own prospects, with a fast read on your board and your case. You leave knowing whether your number is reachable before you commit to it.
- The PipelineSort your donors into waves by readiness, separating what a donor can give from how close the relationship is. You leave with a clear answer to who you see first.
- Prospect ResearchLearn deep-dive prospect research that respects your donors, and draft a first donor communication in your own voice, sized to your team.
- The BoardBuild a board activation plan with giving tiers and named roles, so board members introduce and steward instead of dreading the ask.
- The SolicitationPrep a visit you have coming up and role-play the ask, coached live, with language for when a donor hesitates.
- The Plan and the LaunchAssemble everything into one written campaign plan, with a 90-day launch checklist and the policies every campaign needs.
Also part of the relationship
One relationship, several ways to help. These come in when a campaign, or the season around it, calls for them.
- Fractional leadershipFractional major gift fundraising and fractional Chief Advancement Officer. When a fundraiser leaves, we step in so momentum and donor relationships do not wait for the search.
- Coaching, workshops, and keynotesExecutive coaching, one-on-one coaching, Secure Donor Visits in an Attention Economy, and keynotes on AI and fundraising. Talks and booking →
- Responsible AI in fundraisingAnne co-authored the nonprofit fundraising industry's framework for responsible AI. Governance, policies, teaching your staff, and setting up the tools. How we approach it →
- MOXXEERelationship intelligence for fundraisers. MOXXEE helps your team prepare for donor conversations using the relationship knowledge your organization has collected. Learn what MOXXEE is →
45 Minutes of Clarity
A complimentary executive fundraising strategy session, wherever you're starting from, questions and all. Come as you are. Go home with a place to start.