Mark where your organization stands on each of the fifteen elements — In good shape, Work in Progress, Needs Further Research, or Not yet. Your readiness report writes itself as you answer. When you are done, take it to an AI platform like ChatGPT or Claude to keep going, or send it to Anne Murphy to talk through your campaign.
Tell us about your organization
This sets the header on your report. Both fields are optional. If you plan to think this through with an AI tool, keep these general and leave out names and confidential details.
Mark where you stand on each foundation
Fifteen elements that separate organizations that are ready to launch from those that are not yet.
Put your report to work
Your responses appear as you mark each element. Complete all fifteen elements before using your report to guide campaign decisions.
Your Assessment Draft
Complete all fifteen elements to see your readiness score and recommendations. You can copy or print your draft at any point.
