Mark where your organization stands on each of the fifteen elements — In good shape, Work in Progress, Needs Further Research, or Not yet. Your readiness report writes itself as you answer. When you are done, take it to an AI platform like ChatGPT or Claude to keep going, or send it to Anne Murphy to talk through your campaign.
Tell us about your organization
This sets the header on your report. Both fields are optional. If you plan to think this through with an AI tool, keep these general and leave out names and confidential details.
Mark where you stand on each foundation
Fifteen elements that separate organizations that are ready to launch from those that are not yet.
Put your report to work
Your report builds itself as you mark each element. When you are ready, here is how to put it to use.
Your Readiness Report
This builds as you mark each element above. Copy it, print it, or bring it to a briefing.
