Develop your campaign plan with Anne Murphy and prepare the playbooks your team will use to implement it.
“After taking this course I feel revitalized and ready to make the most of my career in major gifts. Anne offers a fresh perspective, based on the realities of fundraising today (not 20+ years ago), and offers practical tools that are easy to implement.”
“I immediately put what I learned into practice, making me more productive and freeing up my time for actual donor conversations.”
“Anne was tremendously helpful in examining how we (as fundraisers) build successful relationships, what being a relationship manager actually means and how to better understand donors answers during a meeting. The most valuable session for me was our conversation around donor conversations, asking the important questions and not being afraid to do so.”
“Anne is thoughtful in cultivating and soliciting donors and offers great insight into donor motivation. I’ve really enjoyed the opportunity to work with Anne and would highly recommend her for development work and leadership roles.”
“Anne was a refreshingly honest and poignant speaker at the EDF Conference. Her insight into expectations of fundraisers and owning our profession was exactly what we needed to kick off our 3 days of professional development. She brings a level of energy and enthusiasm that will build up any fundraiser!”
“Anne is a gifted strategic fundraiser and leader in our industry. Anne builds deep and lasting relationships with donors, partners, students, and colleagues.”
Make campaign decisions with Anne, using your organization’s donor information and fundraising priorities.
Your plan connects the fundraising goal with the donors and giving opportunities that could make it possible. Develop a case for support and individual donor strategies, with a schedule for campaign communications and events.
The playbooks document how your team will implement the plan, including responsibilities and donor follow-up. Staff and volunteers can see their assignments and how they fit the campaign.
When full campaign counsel is beyond the budget, Campaign Launch Pad offers a lower-investment way to develop your plan with Anne.
You’ll develop your organization’s campaign plan with Anne throughout the engagement. Each guided working session develops a playbook for a part of the campaign. During the Campaign Plan sessions, you’ll connect the work and address decisions that affect the plan as a whole.
The engagement includes six guided working sessions, two 90-minute Campaign Plan sessions, and a private capstone with Anne. All six playbooks are required, with the work scaled to your organization.
The playbooks your team will use to put the plan into practice
Your fundraising campaign plan and the playbooks your team will use to put it into practice.
Decide who is responsible for campaign decisions and follow-up. Document how your team will manage donor information and gifts, with confidentiality and AI-use practices.
Your Fundraising Operations Playbook records these procedures and the policy decisions your organization needs to make. Campaign policy resources and the EFC Responsible AI Framework guide the work.
Analyze your donor base and research individual donors. You’ll establish qualification criteria and prepare for discovery conversations, including with people whose philanthropy your records may overlook.
Donor Visits 2.0, Anne’s most popular course, and her PAPPA methodology help you prepare for conversations and document what you learn. MOXXEE connects donor research and conversation history with next actions.
You’ll document your approach in your Donor Intelligence and Discovery Playbook.
Develop your case for support and giving opportunities, with messages for different audiences. Draft the campaign identity and tagline, and establish consent and approval practices for the stories you share.
Your Case and Campaign Messaging Playbook brings these decisions and materials together. You’ll use the Giving Opportunities Builder and fundraising writing resources, informed by what you know about donors’ interests.
Develop individual donor engagement plans and proposed ask strategies. Prepare a donor proposal draft, with the approvals and follow-up each gift conversation requires.
Your Major and Principal Gifts Playbook documents those strategies and stewardship commitments. The Major Gifts Strategy Maker and Gift Conversation Preparation resources help you prepare.
Develop your campaign communications plan and calendar. Prepare outreach and campaign materials, with procedures for donor events and follow-up. Review your giving page.
Your Campaign Communications and Events Playbook connects that activity with personal donor contact. The Salon Event Planning Interview and Event Debrief help you prepare for events and follow through afterward.
Agree on campaign assignments with each volunteer. Plan how you’ll prepare them for introductions and hosting, with stewardship and asking roles agreed individually.
Your Volunteer Leadership Playbook documents assignments and staff coordination, including confidentiality and follow-through. Use the Campaign Committee and Task Forces resources and Board Engagement Plan Maker to prepare volunteers.
Review your campaign plan with Anne and prepare to put it into practice.
Together, you’ll examine how the campaign components work together. Does the donor research support your goals? Do the giving opportunities fit your donor strategies? Does your team have the resources to implement the plan?
Identify gaps and unresolved decisions, then prepare an implementation roadmap. Your organization runs the campaign using the plan and playbooks you’ve developed.
Talk with Anne about your fundraising
We’ll teach you the methods behind MOXXEE’s donor analytics and relational prospect research. You’ll learn to interpret giving patterns and connect documented evidence of a person’s relationship with your organization to the next donor conversation.
Wealth indicators help you assess capacity. You’ll also examine a person’s giving and participation, their connection to your mission, and the relationships they’ve developed with your organization. Those findings inform who you approach and how you prepare for the conversation.
You’ll learn to use appropriate sources and document what they establish. We’ll address protecting private and confidential donor information, and examine bias in the data and in our judgments. Unverified details remain questions to resolve through further research or conversation.
Learn what giving patterns across your donor records can tell you about your campaign’s prospects, and where your information needs further review.
Learn to connect sourced prospect research with a donor’s relationship to your organization, then prepare for the next conversation.
See how donor relationship information connects with campaign activity and follow-up as you put the plan into practice.
Individual donors retain their relationship context and next action as the campaign progresses.
The engagement examines the Great Transfer of Wealth and women in philanthropy through donor research, household decision-making, engagement, and recognition. You’ll examine whose participation appears in your records and how that affects the way you approach donors.
The campaign work also addresses racism, sexual harassment, donor power, leadership accountability, ethical storytelling, relationship boundaries, and fundraisers’ rights. These responsibilities inform the operating practices your team develops.
Anne Murphy is the founder and lead campaign counsel at Empowered Fundraiser Consulting. She brings 35 years in fundraising, with roles in successful campaigns totaling more than $10 billion. Her work includes major and principal gifts, campaign feasibility, campaign strategy, and facilities fundraising.
At Oregon State University, Anne served as Director of Development for the College of Science and Senior Director of Development for Engineering. She led fundraising and donor engagement planning and worked directly with individuals and families on major and principal gifts. Her facilities fundraising experience includes the Linus Pauling Science Center and the Holcomb Center for Military & Veteran Resources. As campaign co-chair for Corvallis’s Dr. Martin Luther King Jr. Park, she developed the campaign plan and led principal-gift fundraising.
Anne teaches the practices she uses in campaign counsel. Donor Visits 2.0, her most popular course, and her PAPPA methodology help fundraisers prepare for donor conversations, document what they learn, and plan follow-up. Her fundraising education clients include Smith College, UC Santa Cruz, the University of Oklahoma, and the University of Nebraska Foundation.
Anne co-founded MOXXEE and She Leads AI with Don Wackerly. Her teaching addresses donor research, responsible AI use, privacy, confidentiality, and bias. In Launch Pad, she helps you apply these methods to your organization’s campaign and reviews your completed plan with you in a private capstone.
Anne’s campaign experienceMeet online on Mondays, March 29–May 17,
11:30 a.m.–1 p.m. Pacific.
Groups of three or more receive 30% off either rate.
Talk with Anne about your fundraisingA 30-minute conversation about your campaign and whether this engagement fits your team
About the engagement, donor research, and planning your campaign with Anne.
Talk with Anne about your fundraisingFundraising Campaign Launch Pad is a guided campaign planning engagement with Anne Murphy of Empowered Fundraiser Consulting. You’ll develop your organization’s Fundraising Campaign and Donor Engagement Plan and the operating playbooks your team will use to implement it.
The engagement includes six guided working sessions, two 90-minute Campaign Plan sessions, and a private capstone with Anne.
Campaign Launch Pad is for organizations whose staff, board members, and volunteers will implement their fundraising campaign. It provides guided campaign planning with Anne Murphy, including the donor strategies and operating playbooks the team will use.
In Campaign Launch Pad, Anne guides the development of your campaign plan and playbooks, and your organization implements the campaign.
Campaign Counsel is an ongoing engagement in which Empowered Fundraiser Consulting helps plan and conduct the campaign. It includes feasibility and campaign readiness, donor research, proposals and solicitations, with weekly core-team coordination through the campaign.
The Fundraising Campaign and Donor Engagement Plan sets the campaign strategy and implementation sequence. The playbooks document the operating procedures and assignments needed to implement it, including donor follow-up, communications, gift administration, and volunteer coordination.
Yes. Campaign Launch Pad includes donor-base analysis, individual donor research, and discovery conversations. You’ll use that work to develop major and principal gift strategies, giving opportunities, proposal drafts, and stewardship commitments for your organization.
You’ll learn to interpret giving patterns across your donor records, including giving over time and donor renewal. You’ll examine how much of your fundraising depends on a small number of donors and identify gaps in the information behind your decisions. These findings inform your campaign plan and individual donor strategies.
Relational prospect research examines a person’s documented relationship with your organization and connection to its mission. It draws on giving history and participation, with sourced information about relationships that may help you prepare for a donor conversation.
Wealth indicators help you assess capacity. A person’s history with your organization helps you understand the relationship you’re developing. You’ll learn to distinguish evidence from assumptions and use donor conversations to understand interests that records alone cannot establish.
MOXXEE provides intuitive, relational fundraising enablement through Donor Base Analysis, Individual Donor Research, and campaign software. In Campaign Launch Pad, we’ll teach you the methods behind the analytics and research, and show you how the relevant tools connect with campaign planning.
You’ll use relationship evidence to inform donor strategies and plan follow-up through each campaign phase. Talk with Anne about the MOXXEE services and software appropriate for your organization.
Ethical practice is part of the donor research work. You’ll learn to assess whether a source is appropriate to use and document what it establishes. We’ll address protecting private and confidential donor information, including who should have access and what belongs in a campaign record.
You’ll also examine bias in your data and judgments, including whose participation is missing from your records. We’ll distinguish documented evidence from inference and keep unknown information visible as questions to resolve.
Your organization implements the campaign. Anne guides the development of your plan and playbooks, then works with you in a private capstone to prepare the implementation roadmap. Your team uses that work to coordinate campaign responsibilities and donor follow-up.
In your private working session with Anne, you’ll examine how the campaign components work together. You’ll review whether the donor research supports your goals and whether your giving opportunities and messages fit your donor strategies.
Together, you’ll identify gaps and unresolved decisions, refine the campaign strategy, and prepare an implementation roadmap for your team.
Campaign Launch Pad meets online on Mondays, March 29–May 17, 2027, from 11:30 a.m.–1 p.m. Pacific. The Campaign Plan sessions are April 19 and May 17. Private capstones with Anne are scheduled individually during May 24–28.
Campaign Launch Pad costs $8,000 per person through February 15, 2027, and $10,000 per person after February 15. Groups of three or more receive 30% off either rate.
The next step is a 30-minute conversation with Anne about fit. Discuss your campaign goals and where you are in planning, including who will implement the campaign. Anne will help you assess whether Campaign Launch Pad fits your organization’s needs.
Anne has taught fundraisers from these universities and organizations.
The next step is a conversation with Anne about fit. In a 30-minute introductory conversation, you’ll discuss your campaign goals and where you are in planning, including who will implement the campaign.
