Donor Base Analysis
Examine giving patterns across your donor records. Identify opportunities for further research and review the information your campaign needs.
MOXXEE
intuitive
relational
fundraising enablement
Donor analytics and relational prospect research, connected with your campaign plan and the next donor conversation.
Donor relationships inform your campaign
MOXXEE connects giving patterns and documented relationship information with campaign decisions. A person’s giving and participation, their connection to your mission, and their relationships with your organization help you prepare for a conversation.
Wealth indicators help you assess capacity. Relationship research adds context about the person and what you still need to learn directly from them.
How MOXXEE supports your fundraising
Individual Donor Research
Connect sourced prospect research with a donor’s documented interests and relationships. Prepare for conversations with clear questions and next steps.
Campaign Software
Connect donor research and conversation history with campaign activity and follow-up. Retain the relationship context as your team implements the campaign plan.
Ethical donor research and data use
Use appropriate sources and record what they establish. Distinguish verified information from questions that require further research or conversation.
Donor data privacy and confidentiality, access to information, and bias in records and judgments all affect how research should be used. These responsibilities are part of the methods Anne teaches in Fundraising Campaign Launch Pad.
Fundraising Campaign Launch Pad →Created by Anne Murphy and Don Wackerly
Anne and Don co-founded MOXXEE. Anne brings 35 years in fundraising, with roles in successful campaigns totaling more than $10 billion. Don contributes communications and marketing expertise, with responsibility for business operations.
Meet Anne and Don →Talk with Anne about your fundraising
Discuss your donor information and campaign plans, and which MOXXEE offer fits the decisions your team needs to make.
Talk with Anne about your fundraising →Questions about MOXXEE fundraising enablement
What is MOXXEE?
MOXXEE is intuitive, relational fundraising enablement. Its offers include Donor Base Analysis, Individual Donor Research, and campaign software that connects donor relationships with campaign activity and follow-up.
What is the difference between donor-base analysis and individual donor research?
Donor Base Analysis examines giving patterns across an organization’s records. Individual Donor Research examines a person’s documented interests and relationships to help prepare for a conversation and identify appropriate next steps.
How does MOXXEE use relationship information in prospect research?
MOXXEE connects sourced donor research and conversation history with the person’s relationship to your organization. Giving and participation provide context for engagement, alongside evidence relevant to financial capacity.
How does Campaign Launch Pad introduce MOXXEE?
Anne teaches the methods behind donor analytics and relational prospect research as your team develops its campaign plan. The engagement addresses appropriate sources and donor data privacy, confidentiality, and bias.