Fundraising campaign counsel
and planning

Campaign Counsel helps your organization plan and conduct its fundraising campaign. Empowered Fundraiser Consulting provides feasibility research and campaign readiness, donor research, case statements and proposals, campaign messaging, and major gift conversations and solicitations. Weekly core-team meetings coordinate campaign activity and decisions.

Yes. Feasibility examines donor interest and giving potential to inform the campaign goal. Campaign readiness prepares the fundraising business operations your organization needs to conduct the campaign. These activities proceed together.

Fundraising Campaign Launch Pad is a guided campaign planning engagement with Anne Murphy of Empowered Fundraiser Consulting. You’ll develop your organization’s Fundraising Campaign and Donor Engagement Plan and the operating playbooks your team will use to implement it.

The engagement includes six guided working sessions, two 90-minute Campaign Plan sessions, and a private capstone with Anne.

Campaign Launch Pad is for organizations whose staff, board members, and volunteers will implement their fundraising campaign. It provides guided campaign planning with Anne Murphy, including the donor strategies and operating playbooks the team will use.

In Campaign Launch Pad, Anne guides the development of your campaign plan and playbooks, and your organization implements the campaign.

Campaign Counsel is an ongoing engagement in which Empowered Fundraiser Consulting helps plan and conduct the campaign. It includes feasibility and campaign readiness, donor research, proposals and solicitations, with weekly core-team coordination through the campaign.

The Fundraising Campaign and Donor Engagement Plan sets the campaign strategy and implementation sequence. The playbooks document the operating procedures and assignments needed to implement it, including donor follow-up, communications, gift administration, and volunteer coordination.

Yes. Campaign Launch Pad includes donor-base analysis, individual donor research, and discovery conversations. You’ll use that work to develop major and principal gift strategies, giving opportunities, proposal drafts, and stewardship commitments for your organization.

You’ll learn to interpret giving patterns across your donor records, including giving over time and donor renewal. You’ll examine how much of your fundraising depends on a small number of donors and identify gaps in the information behind your decisions. These findings inform your campaign plan and individual donor strategies.

Relational prospect research examines a person’s documented relationship with your organization and connection to its mission. It draws on giving history and participation, with sourced information about relationships that may help you prepare for a donor conversation.

Wealth indicators help you assess capacity. A person’s history with your organization helps you understand the relationship you’re developing. You’ll learn to distinguish evidence from assumptions and use donor conversations to understand interests that records alone cannot establish.

MOXXEE provides intuitive, relational fundraising enablement through Donor Base Analysis, Individual Donor Research, and campaign software. In Campaign Launch Pad, we’ll teach you the methods behind the analytics and research, and show you how the relevant tools connect with campaign planning.

You’ll use relationship evidence to inform donor strategies and plan follow-up through each campaign phase. Talk with Anne about the MOXXEE services and software appropriate for your organization.

Ethical practice is part of the donor research work. You’ll learn to assess whether a source is appropriate to use and document what it establishes. We’ll address protecting private and confidential donor information, including who should have access and what belongs in a campaign record.

You’ll also examine bias in your data and judgments, including whose participation is missing from your records. We’ll distinguish documented evidence from inference and keep unknown information visible as questions to resolve.

Your organization implements the campaign. Anne guides the development of your plan and playbooks, then works with you in a private capstone to prepare the implementation roadmap. Your team uses that work to coordinate campaign responsibilities and donor follow-up.

In your private working session with Anne, you’ll examine how the campaign components work together. You’ll review whether the donor research supports your goals and whether your giving opportunities and messages fit your donor strategies.

Together, you’ll identify gaps and unresolved decisions, refine the campaign strategy, and prepare an implementation roadmap for your team.

Campaign Launch Pad meets online on Mondays, March 29–May 17, 2027, from 11:30 a.m.–1 p.m. Pacific. The Campaign Plan sessions are April 19 and May 17. Private capstones with Anne are scheduled individually during May 24–28.

Campaign Launch Pad costs $8,000 per person through February 15, 2027, and $10,000 per person after February 15. Groups of three or more receive 30% off either rate. CREATE Conference SLC attendees and She Leads AI Society members who book a conversation with Anne about fit receive 30% off Campaign Launch Pad through November 30, 2026. Discounts do not combine.

The next step is a 30-minute conversation with Anne about fit. Discuss your campaign goals and where you are in planning, including who will implement the campaign. Anne will help you assess whether Campaign Launch Pad fits your organization’s needs.